Elle
Pemberton
Copywriting

Need a word? Done.

Yes, I can write that website, SEO blog or branding copy you need. But with a wealth of experience writing for a variety of brands, I bring more to the table than that.

I know how to deliver your message in just a few words. Make complex concepts make sense to everyday folk. And turn a sea of words into something smart, savvy, and snappy.

In short, there’s more to great copy than good words. If you want your words to make an impact on your audience, let’s talk.

Who I am

A sharpened pencil and pencil shavings on a notebook

Hi, I’m Elle (like the magazine, and, as it happens, the model. Though I am neither a magazine, nor a model). I’m a freelance copywriter, health writer and medical writer. With 9+ years’ experience writing for brands and agencies, and an MSc in Psychology, I know how to convert, persuade and connect with your audience.

After getting my BA in English and Creative Writing, I cut my teeth at one of the leading healthcare communications agencies in the world, Havas Lynx. Since then, I’ve written for leading healthcare clinics and brands, universities, tech, FinTech and EdTech giants, retail brands, charities, banks and publishing houses.

Alongside copywriting, I exercise my brain working in academic research. In my spare time, I do lots of long dog walks with my Beagle, a fair amount of yoga, and I love to cook. I’m passionate about social justice issues, environmentalism 🌱, the Oxford comma, the correct use of a semicolon. And defending a copywriter’s right to start sentences with ‘and’.

So, whether you're a small business, a large conglomerate, or an agency that needs some freelance support, let’s see what we can do together.

Who I've worked with

I’ve worked for both B2B and B2C clients, across a variety of sectors.

What I can do

Digital

I can help you take advantage of the rapidly evolving role of digital technologies in marketing to make your audience stop, read and click.

  • Website copy
  • SEO content
  • Emails
  • Social media
  • Targeted content

Creative

Sometimes you need to combine strategy and creativity to make a noise, figuratively speaking. Let’s give your brand a voice, together.

  • Brand copy (guidelines and taglines)
  • Brand campaigns
  • Tone of voice (TOV) development
  • Scripts

Print

Traditional advertising mediums are still alive and well. Sometimes you need to meet your audience where they’re at, and that’s not always online.

  • Print ads
  • Posters
  • Brochures
  • Prospectuses
  • Direct mail campaigns
  • Journalistic articles

Content

Establish your expertise and promote brand awareness, so that you’re always at the front of your audience’s mind.

  • Thought leadership articles
  • Blogs
  • Press releases
  • Guides
  • Whitepapers

Don't be shy

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Nice things people have said about me

"Having worked with Elle for many years, I've seen her turn her hand to all kinds of copy projects, from long-form articles to snappy social posts. She approaches each piece with creativity and a keen eye for detail, and it's always a pleasure to work with her!”

Rachael Hill, STM Agency

“I had the pleasure of working with Elle during our time together at SkyParlour (PR and Content Agency), and I speak very highly of her skills. Elle has a great ability to take complex, technical topics and transform them into engaging, easy-to-read content across various formats, including press releases, reports, thought leadership pieces, and social media. Her creativity and attention to detail ensure that every piece she works on is polished and impactful. Elle is not only a talented writer but also a fantastic collaborator, consistently bringing fresh ideas to the table and working well with the wider team.”

Becky Sales, SkyParlour